We invite you to join us in discovering the key elements of modern business process management based on an integrated information system. You will learn how specialised tools can be used to effectively plan, organise, manage and control processes, enabling faster and more efficient business tasks. The programme includes lectures on agile and lean methodologies, hands-on workshops with tools such as Asana or Jira, building a business model using the Business Model Canvas, and analysis of different digital business models such as subscriptions, freemium, e-commerce and others. In addition, we will look at examples of successful digital transformation and explore the impact of artificial intelligence on business model innovation.
Join us to learn the key steps for a successful digital transformation of your business!
Content:
1. Introduction to digital business models:
● learn about different digital business models such as: e-commerce, marketplace model, platform-based model, content-based model, Ad-based model, Licensing, SaaS, Fremium,
● options for digitising your existing business model.
2. Designing a digital business model – Business model canvas.
3. Building and implementing a digital business model.
● the key to a successful digital business model: data, product, marketing,
● project management: the Lean methodology.
4. What kind of staff do we need to implement the digital business model?
● the differences between a product manager and a project manager.
5. Case studies of successful digital transformation:
● case studies of successful adopters of digital business models who have transformed their businesses.
6. The role of artificial intelligence in the innovation of digital business models:
● Artificial Intelligence – Driving progress in digital business model innovation,
● Which AI tool is best (Chat GPT vs Copilot),
● Risks of using AI in relation to data protection,
● Practical examples.
The lecturer Domen Krč is an expert in the practical application of GPT technologies in the business sector, especially in terms of increasing productivity and reducing costs. He has several years of experience in high-growth technology companies, mainly in product development, marketing and sales: as Head of Marketing and Sales at a digital currency trading exchange (Bitstamp), he implemented AI in several key business analytics and customer communication processes. He is also a member of the Swiss Association for Artificial Intelligence.
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Full value of the service: € 500/participant
The service is provided within the framework of the SRC-EDIH project, co-funded by the European Union (contract no. 101083351) and the Ministry of Digital Transformation. The service received is co-financed at 25% of the full price as State aid in accordance with Article 31 of Commission Regulation (EU) No 651/2014 of 17 June 2014 declaring certain categories of aid compatible with the internal market in application of Articles 107 and 108 and in accordance with Commission Regulation (EU) No 2023/1315 of 23 June 2023. The aid is granted on the basis of the MDP Programme of Measures to promote entrepreneurship in the period 2022-2030.
