We invite you to join us in discovering the key elements of modern business process management based on an integrated information system. You will learn how specialised tools can be used to effectively plan, organise, manage and control processes, enabling faster and more efficient business tasks. The programme includes lectures on agile and lean methodologies, hands-on workshops with tools such as Asana or Jira, building a business model using the Business Model Canvas, and analysis of different digital business models such as subscriptions, freemium, e-commerce and others. In addition, we will look at examples of successful digital transformation and explore the impact of artificial intelligence on business model innovation. <\/p>\n\n
Join us to learn the key steps for a successful digital transformation of your business!<\/p>\n\n
Content:<\/strong><\/p>\n\n 1. Introduction to digital business models:<\/strong><\/p>\n\n \u25cf learn about different digital business models such as: e-commerce, marketplace model, platform-based model, content-based model, Ad-based model, Licensing, SaaS, Fremium, 2. Designing a digital business model – Business model canvas.<\/strong><\/p>\n\n 3. Building and implementing a digital business model.<\/strong><\/p>\n\n \u25cf the key to a successful digital business model: data, product, marketing, 4. What kind of staff do we need to implement the digital business model? <\/strong><\/p>\n\n \u25cf the differences between a product manager and a project manager.<\/p>\n\n 5. Case studies of successful digital transformation:<\/strong><\/p>\n\n \u25cf case studies of successful adopters of digital business models who have transformed their businesses.<\/p>\n\n 6. The role of artificial intelligence in the innovation of digital business models:<\/strong><\/p>\n\n \u25cf Artificial Intelligence – Driving progress in digital business model innovation, <\/p>\n\n The lecturer Domen Kr\u010d<\/strong> is an expert in the practical application of GPT technologies in the business sector, especially in terms of increasing productivity and reducing costs. He has several years of experience in high-growth technology companies, mainly in product development, marketing and sales: as Head of Marketing and Sales at a digital currency trading exchange (Bitstamp), he implemented AI in several key business analytics and customer communication processes. He is also a member of the Swiss Association for Artificial Intelligence. <\/p>\n\n <\/p>\n\n ***