You will learn the basic principles and objectives of digital marketing and the benefits of combining traditional and digital approaches. You will explore new digital marketing activities, learn how to plan and execute digital marketing campaigns and monitor their effectiveness with analytical tools. We will focus on digital literacy, customer-centric selling, marketing techniques and product, market and industry knowledge. Throughout the course we will cover topics such as online marketing, goal setting, the buying process, comparing different marketing channels and presenting best practices on social media. We will also learn how to use Google Analytics to measure the effectiveness of our marketing activities.
Join us and improve your knowledge and skills in digital marketing.
Content:
- an overview of online marketing and the approach to marketing,
- why we need targets and how we set them,
- the buying process (CDJ) and how it affects marketing and advertising,
- Comparing different marketing and advertising channels,
- showcasing best practices on specific channels (Facebook, TikTok, Instagram); and
- how performance measurement works and how to use Google Analytics to do it.
Lecturer Peter Mesarec is a marketing consultant who speaks three marketing languages. Having been a department head in a performance agency, he understands different business models, marketing approaches and the need for effective marketing. He has worked as a marketing manager in different companies and therefore understands the functioning of the marketing department within a company, its limitations and strengths. Currently, as a marketing consultant, he advises marketing departments in Slovenia and abroad, helping to solve marketing conundrums on a daily basis. He delivers his knowledge in a sparkling and interesting way with a large number of practical examples, which is why he is invited as a lecturer to universities, startup accelerators and conferences near and far.
If you are interested in a different date, please let us know at urska.rataj@gzdbk.si.
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Full value of the service: € 500/participant
The service is provided within the framework of the SRC-EDIH project, co-funded by the European Union (contract no. 101083351) and the Ministry of Digital Transformation. The service received is co-financed at 25% of the full price as State aid in accordance with Article 31 of Commission Regulation (EU) No 651/2014 of 17 June 2014 declaring certain categories of aid compatible with the internal market in application of Articles 107 and 108 and in accordance with Commission Regulation (EU) No 2023/1315 of 23 June 2023. The aid is granted on the basis of the MDP Programme of Measures to promote entrepreneurship in the period 2022-2030.
