Innovation management is key to developing and improving new ideas in the business environment. This course will give you an insight into the role and complexity of innovation and provide you with knowledge on effective methods to manage it. We will focus on modern approaches, models and tools for successful innovation management and learn proven methodological approaches that are suitable for modern business systems. We will also look at the role of artificial intelligence in the development of innovation.
Join us and discover how you can unlock the full potential of innovation in today’s business world!
Content:
- Innovation is not just for the big players – innovation areas (product, process, business model, marketing, supply chain, customer experience, technology).
- Assessing the current state of play and readiness to innovate.
- Which technology do I need? How should I approach the selection and purchase of software?
- Delivering innovation – planning, team building, agile, lean canvas.
- Integrating customer feedback into innovation processes – methodologies for collecting and analysing customer insights.
- Measuring the impact of innovation – criteria and KPIs to evaluate the success of innovation.
- Does innovation come from within or from without?
- How to cultivate a mindset of innovation.
- What innovations does AI enable? How to implement and adopt it quickly? For which use cases?
- Case studies of a successful innovation project.
The lecturer Domen Krč is an expert in the practical application of GPT technologies in the business sector, especially in terms of increasing productivity and reducing costs. He has several years of experience in high-growth technology companies, mainly in product development, marketing and sales: as Head of Marketing and Sales at a digital currency trading exchange (Bitstamp), he implemented AI in several key business analytics and customer communication processes. He is also a member of the Swiss Association for Artificial Intelligence.
If you are interested in a different date, please let us know at urska.rataj@gzdbk.si.
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Full value of the service: € 500/participant
The service is provided within the framework of the SRC-EDIH project, co-funded by the European Union (contract no. 101083351) and the Ministry of Digital Transformation. The service received is co-financed at 25% of the full price as State aid in accordance with Article 31 of Commission Regulation (EU) No 651/2014 of 17 June 2014 declaring certain categories of aid compatible with the internal market in application of Articles 107 and 108 and in accordance with Commission Regulation (EU) No 2023/1315 of 23 June 2023. The aid is granted on the basis of the MDP Programme of Measures to promote entrepreneurship in the period 2022-2030.
