You will learn how to set goals and develop a strategy to achieve the desired results, based on an analysis of past sales performance. Is it really necessary to invest heavily in software solutions to manage sales processes successfully? Together we will explore which marketing tactics need to be implemented in the company to successfully digitise the sales process.
We will place particular emphasis on linking online activities with the physical closing of sales. Using a practical example, we will examine the sales process of high-end products, analyse the marketing and sales tactics used, and review the overall business model and software that was required.
You are cordially invited.
Content:
- introducing digital solutions into the sales process,
- Strategic digital sales planning and process restructuring,
- customer focus and market knowledge,
- developing digital literacy and improving sales attitudes,
- effective communication and professionalism in sales processes,
- using digital tools to achieve your objectives.
The training is aimed at:
√ sales managers,
√ entrepreneurs implementing digital sales solutions,
√ marketing professionals,
√ project managers in sales and
√ anyone who wants to improve their digital literacy and sales proficiency.
The lecturer Rok Makovec is co-founder and director of the online marketing agency IT Melon. He is an expert in the field of digital marketing, and together with his team he has helped many companies to win new business and increase sales over the years. He is also an organiser of the Digital Laboratory marketing conference. He is involved in marketing and sales activities throughout Europe (OI Concept project, NLP Sweden, KinG Kong Corporation Pty Ltd).
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Full value of the service: € 500/participant
The service is provided within the framework of the SRC-EDIH project, co-funded by the European Union (contract no. 101083351) and the Ministry of Digital Transformation. The service received is co-financed at 25% of the full price as State aid in accordance with Article 31 of Commission Regulation (EU) No 651/2014 of 17 June 2014 declaring certain categories of aid compatible with the internal market in application of Articles 107 and 108 and in accordance with Commission Regulation (EU) No 2023/1315 of 23 June 2023. The aid is granted on the basis of the MDP Programme of Measures to promote entrepreneurship in the period 2022-2030.
